This month when other guys are thinkin’ football
plays, I’m thinkin’ word plays. I know –
it’s weird … but fun, strangely enough!
The playing field has no bounds (except ”pc” and keeping it “clean”), so
players can usually run without getting called out. No pressure from emotion-charged fans who
think they know more than the coaches and referees. And it is generally addiction-free; (come to think of it … a double meaning, in light of
sports news today, sad to say.) Few fans
become addicted to play on words.
The big arena I watch is marketing,
the high point for millions being the Super Bowl.
The next is Super Bowl XLIX (49) – for those of us who lost track of
Super Bowl numbering – to be played 2/1/15 in Glendale AZ, glad to say. (en.wikipedia.org)
I won’t be attending that one, but
may record on VHS tape to watch the ads and touchdowns later, or watch on
YouTube, hoping to catch some exciting plays on words. If my tape recordings of past ads were easily
searchable like the Internet, I could share some great 20th-century plays
before they go to the high-tech burn plant next month; (my wife Kay is
encouraging me to lighten our load and save the earth.)
Here’s
one as a starter play (as I see it) while I keep my eyes open for others:
A
full-page 1991 business-magazine ad by Evans / Salt Lake (advertising agency) sports a long list of client companies in a single column centered (lots of white space) above this large, bold bottom-line kicker:
Somebody Up There
Must Like Us.
